MX Player has left lots of other OTT platforms when it comes to OTT competition in India. Report Says Series Mastram, MX Player made a record of 11 million streams in a single day.
Due to the wide variety of shows in different genres, they have reached even in the small villages. This unusual increase in demand leads to a sudden surge in different series on the OTT platform too. Lockdown was highly beneficial for all the OTT platforms e.g., MX player, ALTBalaji, Netflix, Amazon Prime Video. Lockdown leads to high demand in internet usage among teens and millennials. Due to lockdown, people spend more time with their smartphones, laptops & smart tv, and the internet. Due to COVID 19, globally, we are facing locked in different countries.